Keep it simple: Focus your copy and creative on a single topic, and make it declarative and intriguing.

Leverage the audience : Use Post Engager targeting in future campaigns to retarget people who have engaged with or were exposed to your Trend Takeover to capitalize on that valuable audience.

Sustain the buzz: Extend the conversation and engagement created by the Trend Takeover by running additional campaigns with the same hashtag on the days following the Trend.

Pin a relevant post to the top of your profile for those who click through to your profile to keep the experience consistent. Integrate your content: Build the campaign hashtag into your creative assets - photos, videos, GIFs, etc. Trend Takeover ads will appear at the top of the For you tab in Explore for the full 24 hours of the campaign. Creatives will display on both mobile and desktop, with the ad running edge-to-edge on mobile.

Trend Takeover supports up to 3-minute videos, GIFs, and static images. Companion Posts will appear in people’s timelines, help encourage interaction, and maximize scale and impact. Trends run for 24 hours and reach everyone in the targeted country from midnight to midnight.

Trends will run for 24 hours within a country from midnight to midnight, and can also be bundled with Timeline Takeover for greater impact.Įach Trend Takeover includes three key components: the #Hashtag (max 20 characters), Trend description (optional, max 70 characters), and Companion Posts. When someone clicks on a Promoted Trend, they’ll see a post from your brand at the top of the search results, followed by organic posts directly from the conversation surrounding the trend. Trend Takeovers appear in the first or second slots of the “Trends for you” section in the Explore tab and “What’s Happening” module on X.com.

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